SEO Copywriting Services

If you’re looking for a freelance SEO copywriter, you need someone who can write to rank. But you need so much more than that. An SEO copywriter should write for people first and search engines second. I can communicate your brand personality, connect with your audience and get you seen in search results.

I combine over a decade of SEO experience with a life-long passion for writing. I research what a page needs to compete against the best and write content that doesn’t just rank well; it helps build trust and loyalty in your brand.

How I write SEO content

  • Keyword research

    I use keyword research tools, like SEMRush, to uncover relevant topics and keywords. Doing this enables me to discover the questions your audience wants answered. I'll identify interesting, and sometimes surprising, topics related to your brand and the language your audience uses to find them.

  • Competitor research

    A vital part of the process is analysing what ranks and why. Competitor research helps narrow potential topics to those that are engaging and relevant to you. Analysing competitors also identifies the most suitable and achievable keywords to reach your intended audience.

  • Page structure

    Before starting your SEO copywriting, I'll plan the page's structure. Whilst all content is different, this applies to every blog post, landing page or guide. I'll design the page layout using heading tags for sub-headings, bullet points and any required imagery.

  • Copy

    SEO content isn't just for search engines; it's for people. So, while a lot of research goes into making sure it ranks, it must be compelling. I'll write copy in your brand tone of voice to speak to your audience and intrigue them enough to stay on-site and explore what you have to offer.

Types of SEO content

  • Landing pages

    A landing page often focuses on achieving a specific goal or CTA. But unless you’ve got paid ads set up, nobody will see it. I write landing pages to reach your target audience and keep them engaged.

  • E-commerce SEO content

    Every page of your e-commerce site should represent your brand, right down to the product descriptions. I write category and product page copy to drive relevant visitors and entice them to buy.

  • Blog content

    Great blogs have the capability of reaching new audiences and building trust. I write well-researched blog posts to attract new customers and help clients become the go-to experts in their space.

  • Guides

    Guides can be an effective way to sell the benefits of your product or service without being pushy. I create guides that reach relevant visitors, providing valuable advice to build trust in your brand.

  • Local SEO content

    Is your brand struggling to reach customers in your area? I write content to attract local customers and help your brand stand out against the competition.

Explore SEO Services
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SEO content that gets results

I have a proven track record of achieving positive results for my clients. The content created for a natural pet care brand increased its organic visibility in a crowded market.

Alongside minor technical fixes, content included, product and category copy, blogs and guides. Over a 12 month period, we saw:

  • 1,100 ranking keywords

  • 4X more keywords on Google’s first page

  • Featured snippets for improved visibility