SEO Strategy Services

I’ve developed SEO strategies for businesses of all sizes, from small start-ups with new domains to established e-commerce brands.

Every site requires a bespoke SEO strategy. And there is so much more to it than keywords. To outrank the competition, build a solid foundation with technical SEO and leverage your content to connect with, entertain and educate your audience. In time this will build trust and not only reach new customers but keep them coming back for more.

SEO Strategy Consulting

  • What does an SEO strategy involve?

    Whilst every site has its unique challenges, here's a quick breakdown of the typical process when developing an SEO strategy…

  • Technical SEO audit

    Any SEO strategy must start with your current performance. A technical SEO audit will identify any issues potentially impacting visibility. You'll get recommendations on how to improve your site and which changes to prioritise for the quickest results.

  • Keyword research & intent analysis

    Keyword research is integral to any SEO strategy. Understand how your audience searches and the topics they care about most. Search intent analysis then uncovers the keywords that are not only relevant but achievable for your brand.

  • Competitor analysis

    You don't want to get hung up on competitors, but you do need to know what it takes to compete in your industry. Find out what organic competitors are doing well and the missed opportunities to help you get ahead in the SERPs.

  • On-site content audit

    Analysing your content with SEO in mind will identify any quick wins and inform your long-term content strategy. Alongside competitor and keyword data, an on-site content audit will uncover the types of content you need, the pages to improve, and the opportunities to reach a new audience.

  • Competitor backlink analysis

    One aspect not to forget is backlinks. Find out if you need them to compete in your industry. Identify the types of links you need and the content likely to get the best results to ensure you get the most out of your SEO budget.

Explore SEO Services
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SEO strategy at any stage

I’m experienced in developing SEO strategies to support brand growth at any stage.

I’ve recently worked with a new homeware brand to drive valuable traffic in a hugely competitive market. This included everything from planning the navigation to mapping relevant, achievable keywords to each category.

Starting with a new domain and zero brand awareness, they’re competing and beating the likes of Wayfair and B&Q for profitable keywords.

In month 8, we saw:

  • 2,900 ranking keywords

  • 205,000 impressions

  • 2,700 organic sessions